IHOP reveals what the mysterious ‘B’ stands for in IHOB
Writer + Creator of CRTVCHURCH
I n case you missed it, last week the internet was abuzz as IHOP announced that they would be temporarily changing their branding to IHOB.
Well… Today, they made the big reveal… And, the ‘b’ stands for ‘burgers.’
This might come as a disappointment to some (including us) who thought they might be offering brunch or breakfast burritos or a lustrous blueberry offering, but nevertheless, it’s burgers.
— IHOb (@IHOb) June 11, 2018
IHOP IHOB for making us care about them again.